Dubbing is a post-product process, used for language editing of film and video.
Animated movies, films, series, commercials, profile films, e-learning… Are only some of the ocasions where dubbing takes place. Dubbing videos are a very popular option for international companies to share their message despite their language.
Although it may seem like it is only a matter of replacing an existing dialogue with a new one, dubbing is a bit of an art form. The new piece must match the original dialogue in style, tone, content, and timing, so the message retains its essence and sound integrity.
To be done effectively, dubbing requires skilled voice actors and sound technicians. At Voicearchive we have a specialized voice dubbing department based in London, where we work for some of the largest movie producers in the world. You can read more about this at: Adrenaline.
Meet our specialized voice dubbing department:
Synchronization and Lip synchronization
Actors’ mouth movements are matched and replaced with professional voice actors’ speech. We use a rythmo band-technology that allows us to record dialogs to perfectly fit the images.
Automated dialog replacement (ADR)
If voices need to be replaced, or the voice track in a production is so damaged that it cannot be saved, it must be recorded again. The voice narrators will see the clips they have to speak and listen to the original soundtrack multiple times, so that they can repeat the words and match the wording and mouth movements in the original clips precisely.
Audio description (AD)
AD is a spoken description of the action in a TV documentary, movies, series, soap opera, etc for the blind and visually impaired. The images and actions are described in words so that the overall understanding and experience are not lost. AD, video description or visual description can also be used for public announcements and communication to citizens, where the target audience is wide, and understanding is important.