Do I need the Audio-Post-Production?
Let’s start by explaining why Audio-Post-Production is used for voice overs.
Audio-Post-Production is a broad term and it includes a few possible techniques for cleaning up audio. You can remove background noises, involuntary mouth noises, distortion, harsh vowel sounds, plosives, and popping. Because these types of sounds occur naturally in the recording process. This way, your voice over sounds good.
So basically, if you want the audio to sound the best it can across all platforms, mixing and mastering are the critical techniques in Audio-Post-Production you should consider.
Mixing is the alignment of the various sounds in the voice over audio such as any provided effects, music tracks and even dialogued voice over files. Mastering is the polishing of the audio to enhance the crispness and clarity of sound.
So, to answer the question of whether you need Audio-Post-Production, the final use of your voice over audio is important. Because it prepares the voice over audio for the playback on the final listening device based on the customer’s specifications. Audio is adjusted to different specifications if the intended consumption is in a cinema, on a tv or on a smartphone and tablet. Particularly if your audio playback needs to meet a broadcast standard, this service can ensure compliance from country to country.
It sounds like I always need the Audio-Post-Production. Is there any instance for which I do not need this?
It’s rare we recommend not getting this service. But if you have your own in-house post team or your end-user doesn’t require clarity of sound, we can understand the choice not to include this service.
But is it expensive?
No. Not compared to the quality of sound, the peace of mind in knowing your audio is fit-for-purpose and the minimal time it adds to the delivery timeline.
Our team of sound engineers get it. If you have specific questions on whether the post-production is for you, our team is ready to guide you and give you the best recommendation for your project- for FREE.