In the current highly competitive digital panorama, being the most downloaded app of 2020 is not a trivial title. Although TikTok’s growth came as a surprise for many, the fun interface and personal timeline in this new social media are an obvious recipe for success.
Whether it is “memes”, dances or challenges, millions of users daily engage with each other using low-budget creativity that is extraordinary, nevertheless. Scrolling through the “for you page” it becomes clear that the key to becoming viral in TikTok does not uniquely rely on mastering its infamous algorithm, but in wisely orchestrating the app’s elements to create a snippet that may captivate the audience.
In order to do so, having a captivating sound is a must. In fact, this medium is perhaps the main aspect contributing to TikTok’s recent prosperity, as its default sound-on nature demands full attention from its users. Thanks to this quality, anonymous creators and superstars are able to reach a great audience by interpreting, sharing their songwriting or music mixes.
The app knowingly recognizes the talent from their audience, and for this reason, they continuously implement more features that practically turn any phone into a professional studio. From green screen filters to voice modifiers, TikTok expands its possibilities with every update, recently including a nod to our own industry with voiceovers.
Tiktok’s Newsroom declares:
Voiceovers have been used in visual storytelling for years and offer creators a way to expand inner monologues, interesting perspectives, and character development within a narrative. Movies like Goodfellas, The Sandlot and Fight Club are just a few films that utilize the voiceover. (See more)
And although the available voiceovers are not professionally made, they highlight why voice narrations are an essential tool if you desire to publish engaging content.