Streets were quiet, bars and shops were closed, parks were empty and the chirping of birds in the morning was the only sound that managed its way into our homes. The stillness in the outside world was one of the most distinct characteristics of the past months during the COVID-19 lockdown. Inside, however, houses lit up with songs of hope, out-of-tune melodies from instruments found at the back of wardrobes, and exhausted sighs caused by at-home workouts.
The pandemic introduced many changes into our lives. And while some, such as wearing masks or keeping distances, are slowly disappearing, our most recent bonding to sound is here to stay. In VoiceArchive we have always believed in the potential of sound to boost a company’s image, but more than ever, we aim to emphasize why brands need to develop sonic branding strategies if they want to stay relevant in this new era.