If your company wants to approach the new generations, we have already learned that being genuine is key. You might be breaking your head around how to be more approachable for millennials in your brand, but it goes as easy as to speaking truthfully to them. In fact, this may be easier than it sounds, as one of the main traits of the youth is trusting an internet fellow with common style or age more than their own parents.
In order for your brand to become a mutual, -yes, they have a name for it-, you need to become relatable, humble and charismatic, just like their friends. Zoomers admire boldness, especially when it becomes from brands, because breaking the corporate tone and showing the humans behind companies is a sign of honesty. Therefore, us, brands, need to talk to the new generations.
And for that, a conversational tone, one that reveals humanity and equity between brand and audience, is the key to be understood by the existing youth. So was revealed in the 2021 Global Trends Report from Spotify, a consumer study by the Institute of Business Value, and many other sources also dealing with a change in the consumer experience for new generations. Following Brundage’s words “The way for brands to build loyalty in the 21st century is to behave more like people.”.
In practicality, this means embracing and participating in the growth of sonic communication, especially opting for one that commends conversational marketing so that generating genuine engagement between your brand and customers becomes as easy as pie.