Meet Stine: The Scout Who Finds Voices in the Far Corners of the Internet
What’s the most underrated skill in your industry?
If you ask us, it’s finding, and scouting, a voice that fits your brand and brief to absolute perfection.
If you work with the creative advertising field you know this moment:
A deadline is closing in, the creative concept is ready, but the voice isn’t. You scroll through endless databases, sample after sample, and everything starts to sound the same. It’s not that the voices are bad – they’re just not your brand.
That’s exactly where Stine, VoiceArchive’s sourcing and scouting expert, comes in.
The Hunt for Hidden Voices
When clients have a specific wish, Stine spends her time uncovering hidden talents across time zones, languages, and platforms that make brands sound just right.
”You have to go to the very last corners of the internet sometimes to find the person you’re looking for.”
Her recipe for success is a mix of curiosity, research experience, and what she calls “a fair amount of stubbornness.”
So when a client says, “we need something fresh, authentic, but still on-brand,” she already knows where to look.
Not a Database - A Creative Matchmaker
While many platforms let you “pick a voice and place an order,” VoiceArchive takes a very different approach.
Here’s how it works: “We’re part of the creative process”
”Instead of browsing hundreds of generic profiles, I handpick a small selection of artists who record a custom audition — your script, performed by real people who understand your brief.”
That means by the time you present options to your client, you’re not showing random voices — you’re sharing thoughtful, human performances that already reflect your brand’s values.
The Art of (actual) Handpicking
‘Handpicked voices’ – quite a cliché, right? But for Stine, it’s not marketing speak. It’s a mission, almost a religion.
“We have many applicants every week,” she explains, “but not everyone can be part of our pool. We have some quite strict criteria they need to meet.”
Each voice goes through a three-step onboarding process:
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Creative Check – Does this person truly have what it takes to be a commercial voice?
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Quality Check – Are the recordings technically strong? Is the studio setup broadcast-ready?
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Native Check – Is the speaker authentically native in their language, and do they have any dialects or accents that might be valuable to clients?
Only when all three boxes are ticked does Stine deliver the best news a talent can hear:
“Congratulations, you’re now part of VoiceArchive.”
This process might sound meticulous, because it is.
As Stine puts it, “We handpick our voices so we can stand by the choices we’ve made. We have to be able to say to our clients: these are voices we can approve of.”
And that’s why, as Stine explains, “If we just took in everyone and said, ‘anyone can be a voice talent,’ we wouldn’t be able to guarantee quality for our clients.”
Final Word: The Human Behind the Match
Stine’s world is part research, part artistry, part intuition and all about people.
She’s the one making sure every voice that reaches a client isn’t just technically perfect, but emotionally right.
Because in voiceover, as in all creative work, trust isn’t built by algorithms, it’s built by humans who care enough to go the extra mile.
Or, in Stine’s case, to the very last corner of the internet.
Want Stine to find your next magical match?
Let’s make your next voiceover project seamless – with experts you can trust
