Jabra came to us looking for a voice over agency to provide a complete voice interface solution for their new product- Sport Pulse. The Sport Pulse technology included a Sport Life fitness app which paired with earbuds, offering in-ear coaching and real-time feedback. To bring this idea to life, Jabra required a partner in voice production that understood their needs, with the skills and expertise to deliver exceptional results.
There were several considerations, including the need for a vast vocabulary of numbers and standard training expressions for this pronunciation guide voice over. Due to the limited storage possibilities in the fitness gear, it was not an option to record all the required sentences individually.
An Algorithmic Voice
Jabra knew the complexity was high and understood working closely was integral to success. They had envisioned a motivating and authentic narrative voice-over, in 8 different languages, which used an algorithm of different voice-building blocks depending on the selection of files. The idea was that each unique sentence could call upon a specific selection of files that sound natural in the context they are applied.
To accommodate this plan, we recorded the necessary versions of each number and word to enable the construction of the planned sentences- in all 8 languages. Since languages vary in sentence structure, we couldn’t just apply one set of language coding to the sentence algorithm.
Therefore, we established an action force, tasked with developing an efficient approach to the translation of voice overs. This allowed us to instruct our professional voice talents and producers in a way that enabled the adaptation of word files to the existing algorithm.