Press release: Arnsbo Media/VoiceArchive appoints new CEO to help lead future growth and development

	Carsten Hjorth Pedersen, New CEO of Arnsbo Media/Voice Archive

18th May 2009

As of 18th May 2009, Arnsbo Media/VoiceArchive welcomes a new CEO to the company who, together with present CEO and owner Soren Arnsbo, will be heading the company towards releasing its full potential for growth and innovation in the voice over business.

Apart from the title as CEO, Carsten Hjorth Pedersen will also become co-owner of Arnsbo Media/VoiceArchive. Hence, the company will be run by two managers with different backgrounds and qualifications, but who, based on a shared set of values, can realise existing opportunities of expanding the company’s both Danish and international markets.

In the light of reflections on the company’s future, Soren Arnsbo decided that the company was in need of a more specialised strategic and financial management in order to innovate Arnsbo Media’s brand VoiceArchive, and to turn the company into the best international supplier of quality voice overs.

- ”For quite a while now, I have been looking for a CEO or partner for the company, which could help me concentrate on what I am really good at, namely to develop and refine the business and to turn our many ideas into new projects”, says Soren Arnsbo whose new title will be Director of Business Development.

Arnsbo Media has grown rapidly in a short amount of time. It was ranked by the leading business daily in Denmark, Borsen, as one of the fastest growing companies in Denmark, and the number of employees at the Danish office went from 2 to 8 in merely 18 months. The company has generated a considerable profit for several years, which is partly the result of five successful franchise offices in Holland, Sweden, Germany, Italy and the UK. Thus, Arnsbo Media has a good, solid foundation, and the company could easily be run as previously in the years to come.

- ”But we have far greater potential than that. We have possibilities to develop Arnsbo Media and to put our own personal mark on the voice over business. We just need the right resources and some investment capital, and this is where Carsten enters the picture”, says Soren Arnsbo.

Carsten Hjorth Pedersen has a wide experience within various fields of expertise, among these are sales and management. He is 33 years old and he has a degree in both engineering and management. Carsten has helped build up a successful IT company that grew from three to 20 employees in just four years. Further to this, he worked as manager at the internationally well-known, Danish company, Grundfos, and before coming to Arnsbo Media, he worked as technical manager for Tetra Pak, another large, Danish export company.

- ”My job will be to ensure that an already successful company releases its full potential. This potential consists of both proven business areas as well as those yet unproven. The future success of Arnsbo Media will be built on today’s strong foundation consisting of hundreds of high-end voices in more than 70 languages, a large customer base, highly motivated and innovative employees, partners in five European countries, and finally a strong economical situation based on several years of profit and growth”, says Carsten Hjorth Pedersen.

As CEO, Carsten Hjorth Pedersen will be responsible for the day-to-day operations and management including staff, finances and strategy planning. Carsten will also be involved in large projects and negotiations with strategic clients as well as he will be responsible for Arnsbo Media’s partner strategies abroad.

As mentioned, Soren Arnsbo will become Director of Business Development, and he will concentrate on developing new ideas and implementing new projects. With his expert knowledge about his own business and the voice over business in general, he will be responsible for areas such as marketing, business and product  development, new customer segments and new markets.

- ”The keywords for Carsten's involvement in the company are structure of strategy, growth and innovation”, Soren Arnsbo concludes.

Further information:

CEO Carsten Hjorth Pedersen      
E-mail: carsten@arnsbomedia.com       
Tel.: 0045 7022 7042        

Director of Business Development Soren Arnsbo  
E-mail: soren@arnsbomedia.com
Tel.: 0045 7022 7042